On the Web: Dont You Forget About Me

End note: Yes, I stole the headline of this column from that 1984 classic, which the English band Simple Minds recorded for the Gen X movie "The Breakfast Club." Most of the cast members are now in their 40s as well. They may not be too keen on social media either, so you better train them, too.

The former editor-in-chief of All About ROI and Catalog Success magazines, Paul Miller is vice president and deputy director of the American Catalog Mailers Association (pmiller@catalogmailers.org). Larry Kavanagh will return to this column in next month's issue.