On the Web: Dont You Forget About Me

Commercially, all the attention in social media has gone to exploring ways to adapt it to connect with the audiences already there. But are any companies training their customers on just how to use it?

I probably sound like I'm 49 going on 89. But it would be very easy for any marketer to add a link right beside the Twitter and Facebook logos on its site that says, "New to Twitter? New to Facebook? Click here for simple instructions." I guarantee you'll pull in a lot more prospects if you try that. Take it to the bank.