On the Web: Dont You Forget About Me

• For my new job with a trade association, I need to be on top of most technological advances, but I'm hardly a techie. However, I'm no technophobe either.
• I like to socialize by seeing friends in person, calling them or emailing them.
• I don't text very much. When I do, it's usually only to my 19-year-old son. Like other teens and college kids, he texts more times in an hour than most people send emails in a month.
• I barely scratch the surface on Facebook or Twitter. I've set up accounts on both but rarely use them, opting for simple email instead.

A lot of people like me don't "do" social media. We don't want to spend all that time gabbing in 140 characters or less, nor do we care to go to a fan page of some retailer, online merchant or cataloger.