On the Web: Dont You Forget About Me

The jury will be out for some time on just how much money can be made directly from social media. But retailers rooted in stores, catalogs and the web have worked diligently to explore ways they can squeeze incremental revenue from this emerging channel.

In fact, 91 percent of companies polled in a recent study by the Center for Marketing Research at the University of Massachusetts Dartmouth said they used at least one social media site in 2009. Eighty-two percent said they used Twitter successfully, while 87 percent found success with other social networking sites.