‘Targeting’ Creative Fuels Chiasso’s Growth

Along with synchronizing its e-mail campaigns with the design of its latest catalog and the company homepage, Chiasso has begun to use environmental shots found in its catalog for image backgrounds, replacing the cluttered look of products right on top of each other, Mehler says. Now the e-mails are generally one environmental-shot picture, sometimes including two side photos as well, to show products in their actual environment. The images allow customers to create the look at home.