Check it Out: Wearing the Pants in a Social Media Setting

Selling Via Social Media? Go On!
What we have here is proof that social media and social networking really work, especially if you use traditional direct marketing techniques in tandem with them — and if you target your ads to the right people.

Bonobos apparently did everything right: It did its homework and found a specific niche of people who'd be interested in its merchandise. It then created very targeted ads to reach them.