Check it Out: Wearing the Pants in a Social Media Setting
Targeted Facebook marketing pays off for upstart men's apparel merchant
This past March, the company launched several styles of pants that it believed would work well with specific schools' sports teams. A pair of light blue pants, for example, was targeted to University of North Carolina fans.
"These all performed very well," Eisenberg says, adding that Bonobos plans to create similar promotions for the fall college football season as well.
- People:
- Dave Eisenberg
- Places:
- New York City
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