Check it Out: Wearing the Pants in a Social Media Setting

Right Clicking
Because Facebook's ad inventory isn't particularly expensive, clicks are a lot less expensive than any other form of online advertising Eisenberg's seen.

"With Facebook, you can find cost-per-thousand impressions for less than $1 for a very targeted, highly educated clientele, and that's not easy to find around the Web," he says. The system also allows for easy tracking. When customers click on Facebook ads, for example, they're directed to Bonobos' homepage or a landing page created for the ad that has a coupon affiliated with it. Bonobos adds a tracking code to the ad as well.