Check it Out: Wearing the Pants in a Social Media Setting
Targeted Facebook marketing pays off for upstart men's apparel merchant
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Bonobos also did some super targeting: Last spring, it launched a pair of pants with a Chicago Cubs theme in royal blue and targeted it to the demo that fit Cubs fans. The result? A grand slam: Bonobos sold 100 pairs and sold out within a month.
"This was the highest sales rate compared to any other advertising campaign we'd run before," Eisenberg says.
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- People:
- Dave Eisenberg
- Places:
- New York City
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