Check it Out: Wearing the Pants in a Social Media Setting

Think you can't make any real money marketing on social networks? Think they're really only branding tools? Think again.

I recently learned about a pretty cool online retailer and manufacturer of men's clothing that's gaining real marketing ROI from targeted ads on Facebook.

The company is called Bonobos, and it sells fashionable men's pants, shorts, swimsuits and shirts that cost less than most high-end brands.