Target Increases Spending to Acquire Hispanic Customers

Total Retail’s Take: Spanish is the native language for about 13 percent of the United States population. Target is making a smart move to appeal to this growing segment of the population, especially during the critical holiday shopping season. The retail chain is also adjusting some merchandise to appeal to Hispanic shoppers. For example, it has increased eye, hair and skin-tone combinations for its “Our Generation” dolls. I think Target will see a positive outcome from this approach, even after the holiday season winds down.