Target Increases Spending to Acquire Hispanic Customers

Target Corp. is looking to attract more Hispanic customers this holiday season. The company said it’s increasing spending on Spanish-language television ads by 67 percent, and taking Hispanics into account in its general marketing strategy. In the past, Target had a separate marketing plan for Spanish-speaking customers. According to Kantar Media, Target spent about $9.1 million on Spanish-language television ads and about $100 million in total on television ads last holiday season.