Technology: How to Assess Catalog Systems

- Review trade-offs. There probably won’t be one ideal candidate. Price and features alone won’t tell the whole story. Take into account the full measure of the relationship to assure that you can live with your betrothed long after the honeymoon is over.

Ernie Schell is the author of “The Guide to Catalog Management Software” and president of Southampton, PA-based Marketing Systems Analysis, which helps catalogers specify and select order-processing software. Contact him at (215) 396-0660, or e-mail: ernie@schell.com.