Taking SEO to the C-Level

Aligning Objectives
SEO cannot operate in isolation; it has to be considered a core pillar to your brand's wider marketing strategy. Thus the challenge for C-level executives is to ensure that SEO is embedded firmly within corporate strategy, and that it's approached as another key channel that's tightly managed in line with all of the other online channels and different stakeholders responsible for a website. This way, SEO activities can be undertaken safely, consistently and robustly to drive sustainable results and business outcomes over time.