Taking SEO to the C-Level

Ranking for keywords is essential in organic search because most users tend not to look beyond the first two search results pages. A recent study published by ad network Chikita found that websites listed on the first page of Google's search results generated 92 percent of all traffic, with traffic dropping by 95 percent when moving from page one to page two. Sites listed on the third page generated just 1.1 percent of all online traffic.