Taking Control of Your Digital Shelf Space, Part 2

The decision stage is when the shopper amasses all the knowledge and research they’ve gained in the first phase and ultimately makes a purchase. Some interesting things to note about this phase are that most consumers choose what to click on from the first set of results on the first search page. Consumers often make the decision to purchase (or not purchase) a product within a matter of seconds. The decision phase is essentially the checkout aisle, where every brand naturally wants its products to be featured. Digital shopper marketing plays a key role in this phase.