Taking Control of Your Digital Shelf Space, Part 2

As a result, businesses in the e-commerce era need to invest a significant amount of time and resources on this critical phase, or consumers will never advance to the actual purchase of a product. It's an absolute necessary point for brands and retailers to ensure that products get noticed.

However, retailers and their consumer brand partners often fall short in executing effective merchandising presence and product placement strategies online. With the growing number of shoppers buying online, and the fact that more than half of consumers also research products online before going to an actual store, digital shelf space is where it all begins.