Taking Control of Your Digital Shelf Space, Part 2

The Digital Path to Purchase
The steps along the digital path to purchase can be categorized simply by exploration, decision and reflection.

Exploration is when shoppers start researching a product or service. In the digital realm, this isn't a new phase by any means when compared to the in-store path to purchase. But it does present new opportunities for retailers and brands alike in the digital environment. In the modern economy, there are many ways for prospects to gain awareness, including email marketing, social networking, mobile ads, online coupons, in-store promotions and QR codes, to name just a few.