Taking Control of Your Digital Shelf Space, Part 2

Retailers and brands need to more effectively collaborate in order to create e-commerce sites that provide consumers with easy and relevant shopping experiences. Innovative retailers are monetizing the space that used to be filled with banner ads with paid product placements instead, while brands are more effectively spending ad budgets that were previously allocated to circular advertising. Taking control of digital shelf space provides a new source of high-margin revenue for retailers, increased awareness for brands and a better online shopping experience for consumers.