Taking Control of Your Digital Shelf Space, Part 1

A highly effective strategy that's been employed within the in-store environment for some time is shopper marketing. It’s been said that an effective shopper marketing program can potentially grow a brand’s revenues by up to 25 percent faster compared to the overall category. This is why a large number of manufacturers rate shopper marketing programs among the top four programs that deliver results. Some of the world’s largest brands are now moving in-store shopper marketing budgets into the e-commerce space to embrace digital shopper marketing strategies.