Taking a Bite Out of Undeliverables

In fact, Feil says the program’s real-time verification enabled his call center to reduce its overall outbound verification calls by more than 90 percent. As Shari’s Berries uses a maximum of only 45 call center reps, and handles 50 to 2,500 calls a day, this is a big advantage.

It’s also a money-saver. The company ships its perishable product in packages designed to withstand extreme weather conditions. Costs associated with this packaging and its shipping mean a potential loss of $150 to $500 a day on wrongly shipped orders, according to Feil.