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Company executives examined several address verification software programs before deciding on Melissa Data’s Address Object. Feil says he preferred Address Object for its ease of use and integration possibilities with the cataloger’s existing Web framework. Address Object works by using the MAILERS+4 CASS-certified address verification engine, which checks data against the U.S. Postal Service’s database of deliverable addresses.
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Gabrielle Mosquera
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Catalog Success
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