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Niche cataloger Shari’s Berries International guarantees that its chocolate-covered strawberries reach recipients a mere day after they’re dipped—a business plan that puts a heavy emphasis on reliable address data.
Indeed, according to Lowell Feil, vice president of operations, until May 2002 his department experienced delivery address problems with about 10 percent of its orders.
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Gabrielle Mosquera
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Catalog Success
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