IRCE: Takeaways on Marketing, Facebook and Catalogs

What I found striking at the well-attended sessions was the sea of iPads. Attendees were taking notes as fast as they could type. I felt dated as I scribbled away with a pen and a paper notebook. You could tell the mobile age has truly arrived by the minority of people who didn’t have a smartphone — or an iPad for that matter. Social and mobile aren’t just buzzwords anymore. I picked up a copy of “Social Media for Dummies,” a true sign that a marketing trend is firmly established when the “for Dummies” edition comes out.