IRCE: Takeaways on Marketing, Facebook and Catalogs

Building your number of Facebook fans is a key new metric for marketers to track — and will be a big topic in upcoming months. As evidenced by the exhibit floor at IRCE, lots of discussion is happening right now on how to get Facebook fans to translate into customers. There were several vendors at the show touting their solutions for turning Facebook into a storefront. Building your brand via Facebook requires a different toolkit of strategies; understanding those strategies will be essential for retailers going forward.