IRCE: Takeaways on Marketing, Facebook and Catalogs

One Kings Lane aims to be the “world’s most precious store” not the world’s largest store. By offering the best merchandise that’s available, the company is solving the paradox of choice, where too much selection makes it nearly impossible to make a decision. One Kings Lane strives to move beyond the simple convenience of internet shopping to creating a sense of urgency and fun, Mack noted.