IRCE: Takeaways on Marketing, Facebook and Catalogs

Doug Mack, CEO of One Kings Lane, spoke about his company's strategy of offering unique merchandise 365 days a year to grow in the daily-deals space. One Kings Lane's private sales model has transformed its customer base from women occasionally hunting for products to daily shoppers. The key is “curated selection” as opposed to the massive breadth of, say Amazon, Mack said.