IRCE: Takeaways on Marketing, Facebook and Catalogs

Last week's Internet Retailer Conference & Exhibition (IRCE) in San Diego had a wealth of vendors and speakers relevant to cross-channel retailers. Here are some of the event's key takeaways:

Ali Wing, CEO of giggle, a cross-channel retailer of baby gear, spoke about the need to “rightsize” your retail and catalog spaces. Multichannel retailing provides huge leverage, therefore you need fewer retail units, less floor space and fewer catalog pages in today's environment. Wing spoke about the need for smaller retailers to compete with fundamentally different tactics. For example, smaller catalog footprints and product assortments than in the past.