Tagging Up: How to Make RFID Adoption a Retail Reality

Consumers want a seamless shopping experience. They want to shop whereever and whenever they want. Ultimately, RFID is foundational for delivering a successful omnichannel strategy. Leveraging EPC-enabled RFID throughout their supply chain, retailers and their trading partners are now able to more closely collaborate and allow for a variety of possible interactions with customers. It's these strong collaborative partnerships within the industry and a clear understanding of RFID's benefits that will catapult the use of the technology by the end of 2014.