Tagging Up: How to Make RFID Adoption a Retail Reality

Nearly three-quarters of the U.S. population owns a smartphone, according to comScore research. This means consumers are becoming increasingly "app happy" and persnickety shoppers. They expect an abundance of information to be available at their fingertips anywhere, anytime and on any product. Consumers demand multiple fulfillment options. They expect brands and retailers to know them and remember their preferences.