By
Hunter Hastings
and Jeff Saperstein
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Hunter Hastings is chairman of EMM Group, a global growth consultancy, and chief marketing officer at JBS USA, the North American arm of JBS, a multiprotein producer and brand owner of processed beef. Hunter can be reached at hunterhastings@emmgroup.net. Jeff Saperstein is an author, teacher and consultant on marketing to increase growth. Jeff can be reached at sapermktg@earthlink.net. Hastings and Saperstein are co-authors of “Bust the Silos: Opening Your Organization for Growth.”
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Hunter Hastings
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