Tactics to Make Your Business a Networked Organization, Part 1

Sometimes value networks can be groups of companies working together to produce and transport products to customers — e.g., the partnership between Procter & Gamble and Wal-Mart. Customers also can create value networks, such as mothers who form a community on a baby care product site, like the Huggies Baby Network. Companies can create value through linking their customers by direct methods (phone and web) or indirect methods (combining customers’ resources for production or delivery).