Tactics on Inventory Projections (2,242 words)

Second, forecasting for holiday orders is always a challenge. By the time you know you have a winner, it's often too late to order more. We try to test earlier in the process, either by posting new items on our Web site or featuring them in our newsletter, which we e-mail to about 120,000 customers. If we see that we're selling a lot of the new products, that helps us to project inventory levels for when the item hits the print catalog.