Tactics on Inventory Projections (2,242 words)

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Lisa Hammond, CEO and founder, Femail Creations catalog, Las Vegas, NV

Product: general merchandise, with a concentration on items made by women artists and business owners

Size of warehouse facilities: the company's outsourcer allocates about 10,000 square feet

SKUs: 3,500

Catalog Success: What criteria do you use when deciding how much of any one product to stock?