System Solutions: A Best-of-Breed Strategy

Indeed, nearly all the “packaged” solutions started out as in-house systems that were put onto the market to recoup the catalog company’s investment.

The systems landscape for catalog marketers looks very different today. Not only is the Internet an increasingly important sales and marketing channel that must be incorporated into your enterprise systems plan, but there now are a variety of systems to consider for running your operations, from customer relationship management applications to warehouse management systems.