Different Strokes for Different Channels

2. Bullet points are important for comprehension. The real estate on a Web site seems endless, but put too many details on one page, and it becomes too hard to read.

B-to-Either
These characteristics apply to both B-to-C and B-to-B. In New Pig, a B-to-B catalog of industrial safety products, a catalog spread for absorbent spill kits shows a sense of scale, as the spread shows the kits together with approximate sizes shown visually. There’s a formal introduction and diagram of a typical kit.