Different Strokes for Different Channels

3. Larger images mean writers don’t need to work quite so hard to describe products’ physical aspects in a catalog. Technology allows larger images on the Web now, but most sites haven’t caught up to print.

The Differences: E-Mail
1. There’s a single-mindedness to successful e-mail that’s a little more like direct mail. Write messages simple and tight since the total e-mail should be above the fold.