Different Strokes for Different Channels

The Differences: Catalogs
1. Catalogs are written in spreads, so you can present an entire story across two pages. This can lead to upsells and cross-sells, plus subheads let customers find spots they’re interested in quickly and easily.

2. A catalog’s real estate is much more constrained. There’s only so much detail you can write before it no longer pays off. Recognize that limit and point your prospect to the Web or customer service to learn more.