Susan Rappaport Named President/CEO of ALC

As announced last week, Mr. Rappaport has assumed the role of CEO at Zumbox, the world's first paperless postal system, as part of a strategic alliance in which ALC will provide sales and marketing services to Zumbox.

"Over the past 30 years ALC has grown to be an industry leader by helping our clients acquire, retain and maximize the value of their customers through the innovative use of data," said Ms. Rappaport. "Direct marketers—like all businesses in this economy—are facing major challenges. Our clients want and need fresh thinking and innovative tools. As the costs of printing, paper and postage rise, and as response rates fall, they must explore new ideas and opportunities. We aim to show them the way in the future, just as we have in the past."