Survival Tips From NCOF

In a session at last month's National Conference on Operations & Fulfillment in Orlando, Fla., a panel of cross-channel marketers spanning a wide array of product categories presented tips on how their companies survived the economic pressures of 2009 to see the promise of 2010. Included on the panel were Lynn Jeffrey, head of operations, The Vermont Country Store; Lawrence Miller, CEO, Danforth Pewterers; Tena Perrelli, senior contact-center manager, Gardener's Supply Co.; Mark Nelson, vice president of finance and operations, Cuddledown; Lee Paynter, chief operating officer, J.W. Pepper; and Bruce D. Breckbill, vice president of direct sales, Lehman's. Here's a look at some of the top tips doled out at the hour-long session.