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Other key data revealed by the surveys:
Of the 35 percent of consumers polled by The Conference Board survey who plan to conduct holiday shopping online:
* 40.1 percent will purchase books;
* 36.8 percent will purchase toys and games;
* 35 percent will purchase apparel and footwear;
* 28.6 percent will purchase movie videocassettes and DVDs;
* 24.5 percent will purchase music CDs;
* 19.4 percent will purchase electronics; and
* 15.1 percent will purchase flowers and gift baskets.
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