Technology Performance Failures Give Retailers Sticker Shock

The Wall Street Journal reported in a story on Jan. 16 titled Stores Confront New World of Reduced Shopper Traffic that ShopperTrak data shows double-digit declines in holiday season shopper traffic the last three years running. The cumulative effect is that retailers are seeing half the foot traffic that they saw in 2010. Can retailers really afford to sour the impressions of these precious customers with marginal in-store experiences attributable to technology failures?