How Kirkland's Manages Multiple Online Communities

Social media is revolutionizing the way companies approach marketing solutions, but one thing that's important to remember is that its value is only as great as you make it. You can use social media to your advantage, but you can also bury your brand if you're not careful about how you sell yourself. While some companies recognize how effective strategies can leverage a customer and shame the competition, others are simply kidding themselves when it comes to using these new technologies. It's one thing to be simply available via social media, but it's a whole other game when you use social media as a key player in a campaign.