How Kirkland's Manages Multiple Online Communities

The survey helped Kirkland's identify who its exact audience was and what they wanted. Instead of jumping into f-commerce initiatives, Kirkland's Facebook page became a place where fans could participate in online games, win prizes and interact with others. A promotion dubbed Cha-Ching! helped the retailer's Facebook fan count grow from 73,000 to over 200,000 in a very short span of time.