4 Ways Coupon Sites Help Retailers Better Engage Consumers

4. Coupon site users are looking for more than just the deepest discounts. By crafting offers that have a high perceived value but also deliver strong margins, retailers can capture customers from competitors who are less adept at formulating compelling offers. Retailers have more control over final order value than they realize. Coupon-seeking shoppers can be influenced to place more items in their shopping carts to reach a free shipping threshold that exceeds a brand's average basket size. For example, if an average order is $54, test an offer that requires a $65 purchase. This will result in incremental sales and margin while still offering the user an appealing value, which makes partnering with coupon sites affordable and highly cost effective.