4 Ways Coupon Sites Help Retailers Better Engage Consumers

3. Shoppers leverage coupon sites even after they've put items in their carts. Retailers should not assume that a sale is "closed" when the basket is full. While committed to making a purchase, coupon site users are open to buying from another retailer for a better deal. Our research shows that 83 percent of coupon site users will leave a full cart to comparison shop. This underscores the opportunity to attract customers from competitors, even when they appear fairly set on their choice of retailer.