4 Ways Coupon Sites Help Retailers Better Engage Consumers

2. Coupon sites attract highly desirable online customers, who tend to have higher incomes, make more online purchases and have higher average order values than other consumers. Coupon sites are an ideal place for retailers to connect with customers likely to deliver an overall high lifetime value. A Nielsen study found that households earning $70,000 or more annually are far more likely to use coupons than average income shoppers. The global research firm Ipsos also reported that among affluent shoppers (defined as $100,000-plus in annual household income), 54 percent use online coupons once a month or more; 23 percent do so at least once a week.