4 Ways Coupon Sites Help Retailers Better Engage Consumers

1. Coupon sites introduce shoppers to new brands and retailers. Online shoppers consider many retailers before purchasing. One in three apparel shoppers, according to a Google study, now consults more than five sites before buying — and are receptive to new brands during this research. Many shoppers, however, need a compelling reason to try a new retailer, and coupons can be a persuasive tool to accomplish that. Our study finds that 52 percent of coupon site users agree that coupons have influenced them to try a new retailer. Some marketers fear that coupon sites undermine hard-won brand equity, but shoppers report positive feelings toward brands that offer coupons. Coupon sites, in turn, are influencing where shoppers ultimately make their purchases.