Survey: Consumers Motivated by Selection, Not Price, In Holiday ’06

* 5 percent of shoppers said they moved a larger portion of their holiday budget to Internet shopping in 2006, compared with 6 percent in 2005;
* 19 percent of respondents cited price as influential in choosing where to shop;
* 41 percent of electronics buyers said low prices were important when choosing where to shop;
* 54 percent of consumers made purchases online; and
* 62 percent said they used the Internet to research an item.