Survey: Consumers Define Importance of Key Web Site Features

Fifty-six percent of consumers say it’s important to them that online retail sites save the contents of their shopping carts when they leave e-commerce sites, according to a survey released by the Decision Direct Research division of list firm Millard Group. That’s up from 48 percent in last year’s survey. Additionally, 24 percent of shoppers want to receive an e-mail reminder that they still have items in their shopping carts, up 2 percent from 2005. Other insights revealed by the survey: